Challenge
SAFE AI needed to launch as a credible, adoptable governance standard for AI use in humanitarian context. That meant producing a rigorous framework and toolkit, as well as supporting materials, to a high publishing standard, keeping a full project team aligned on messaging through a high-stakes launch window, and securing visibility for CDAC Network (a comparatively small organisation) in a crowded, high-profile AI governance conversation, timed to land at the UK Foreign Secretary’s Global Partnerships Conference.

Approach
I ran this as a full-pipeline project: sourcing and directing external talent where specialist skill was needed, producing content directly where I had capacity, and building the internal tools that kept a wider cross-consortium team consistent and confident once the launch was live. The publications, the launch event and the social campaign were treated as one coordinated comms push rather than three separate workstreams.

Example social media assets

What I did

• Sourced and managed an external editor and designer to bring the final framework and toolkit to a professional publishing standard, while personally producing some of the supporting papers.
• Directed a distinct visual identity for SAFE AI: related to CDAC’s core brand but deliberately more sober and authoritative in look and voice, moving away from CDAC’s friendlier, NGO-facing style to suit a governance-standard and tech audience.
• Developed the full communications strategy and launch plan, alongside FAQs and a messaging script to keep every team member from across the consortium on-message through launch.
• Developed the SAFE AI landing page.
• Ran organic LinkedIn dissemination that reached key influencers in the AI governance space: visibility that punched well above CDAC’s size and profile.
• Supported the launch itself at the Global Partnerships Conference, and produced video content of the launch speech.
• Supported leadership to author several policy articles and speeches.

Selected sector press pick-up

• SAFE AI is live. Here are its core ideas, and the part no framework can do for you – Thomas Byrnes’ Aid&Dev Dispatches newsletter
• SAFE AI is Live: A Route Map for Responsible AI in the World’s Hardest Places – Suzy Madigan’s post on The Machine Race
• K4DD Humanitarian Evidence and Discourse Summary – April & May 2026
• “The humanitarian sector built a governance framework you should steal” – Philippe Borremans’ Wag The Dog newsletter
• Michael Tjalve on AI Governance and the SAFE AI Framework with Jennifer Wilde – Humanitarian AI Today podcast
• They Said No to a Free Chatbot – Philippe Borremans’ Wag The Dog newsletter
• “It’s almost as if we need a ready-made Standards and Assurance Framework for Ethical AI deployments,” and lo and behold, one of our Network members was involved in creating one! – Frontier Tech Hub AI mini-series

SAFE AI launch post on LinkedIn